Feb 7th – UBC GCC FREE Event – The Brand Evolution of Lenovo – COO as speaker‏

Feb 7th 5:30 PM at CIRS

Topic: Lenovo’s expansion from a Chinese into a global brand. We will touch on key strategies and obstacles the corporation faced. How did Lenovo change the global perspective on Chinese goods? How to deal with cultural differences between China and the world?

Speaker: Jack Lee, Corporate Vice President, Lenovo Group; Regional General Manager, Hong Kong, Taiwan & Korea

Extra: Jack Lee will also present his personal story and what he would have done differently, given his experience now.

Sign up link: https://docs.google.com/forms/d/1rsRw0uITIWi2O64pdjgiucZ9UHO71YV3TptqspZiBkU/viewform

The Facebook event is here: http://www.facebook.com/events/183069961816838/

UBC Global China Connection is a small club focused on bringing business connections from all over the world to our University. This year we have already hosted a small conference for over 200 students. Last year we organized a trip to NYC to attend the Columbia GCC’s annual conference, and a trip to Beijing China last summer for the Annual Summit. With our network slowly growing, we wish we may extend our resources to the commerce students, and maybe we may bring more of these events to UBC.