What makes Pepsi different from a knock off brand? (Oh please, they don’t taste all that different!). Why are we enticed to spend $4 on a soy-no-foam latte at Starbucks? Why is Axe the deodorant of choice amongst college guys? The answer – The power of a brand.
The Brand Management Mentorship Program (BMMP) is run by a dozen successful alumni from the program over the past 5 years who are now employed at top tier brand management organizations such as Unilever, P&G, Colgate, Pepsi, Maple Leaf and Coke.
This info session will be facilitated and run by alumni and students who have experienced this program, giving you the chance to understand what BMMP fully entails. This will be a great opportunity to see if this program is right for you, with ample Q&A time at the end to ask for personal questions.
To learn more about BMMP, please visit us at www.sauder-bmmp.com